The U.S. Payments Forum Transit Open Payments Working Committee is hosting a webinar on customer messaging for transit open payments on Tuesday, December 6, 2022 at 1pm ET / 10am PT.
Attendees will gain a deeper understanding of how transit open payments work and learn messaging strategies for educating commuters and bolstering the adoption of these payment systems.
The webinar will feature the following industry-leading speakers:
Lawrence Sutton, Consult Hyperion; Rory Wilson, Discover Global Network; Sophia Maletz, TriMet; Dave Whipple, TriMet; and Jason Bohrer, U.S. Payments Forum.
Webinar speakers will cover the following topics:
- The history of EMV and its role in innovating transit open payments
- The evolution of transit payment marketing
- The payment network perspective: benefits and opportunities
- Key messaging, marketing and communications strategies for accelerating adoption
- Deployment case study: TriMet (transit agency serving the Portland, Oregon metro region)
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