Customer Messaging for Transit Open Payments Webinar
Speakers from Discover, Consult Hyperion, and TriMet share marketing best practices to help transit agencies fast-track the use of contactless, open loop payments systems. The webinar is designed to help gain a deeper understanding of how transit open payments work and learn messaging strategies for educating commuters and bolstering the adoption of these payment systems.
The following topics are covered:
- The history of EMV and its role in innovating transit open payments
- The evolution of transit payment marketing
- The payment network perspective: benefits and opportunities
- Key messaging, marketing and communications strategies for accelerating adoption
- Deployment case study: TriMet (transit agency serving the Portland, Oregon metro region)
Webinar speakers include:
Lawrence Sutton, Consult Hyperion; Rory Wilson, Discover Global Network; Sophia Maletz, TriMet; Dave Whipple, TriMet; and Jason Bohrer, U.S. Payments Forum.
Please note: The information and materials available on this web page (“Information”) is provided solely for convenience and does not constitute legal or technical advice. All representations or warranties, express or implied, are expressly disclaimed, including without limitation, implied warranties of merchantability or fitness for a particular purpose and all warranties regarding accuracy, completeness, adequacy, results, title and non-infringement. All Information is limited to the scenarios, stakeholders and other matters specified, and should be considered in light of applicable laws, regulations, industry rules and requirements, facts, circumstances and other relevant factors. None of the Information should be interpreted or construed to require or promote the establishment of any solution, practice, configuration, rule, requirement or specification inconsistent with applicable legal requirements, any of which requirements may change over time. The U.S. Payments Forum assumes no responsibility to support, maintain or update the Information, regardless of any such change. Use of or reliance on the Information is at the user’s sole risk, and users are strongly encouraged to consult with their respective payment networks, acquirers, processors, vendors and appropriately qualified technical and legal experts prior to all implementation decisions.