Customer Messaging for Transit Open Payments Webinar
Customer Messaging for Transit Open Payments Webinar

The U.S. Payments Forum Transit Open Payments Working Committee is hosting a webinar on customer messaging for transit open payments on Tuesday, December 6, 2022 at 1pm ET / 10am PT.

Attendees will gain a deeper understanding of how transit open payments work and learn messaging strategies for educating commuters and bolstering the adoption of these payment systems.

The webinar will feature the following industry-leading speakers:

Lawrence Sutton, Consult Hyperion; Rory Wilson, Discover Global Network; Sophia Maletz, TriMet; Dave Whipple, TriMet; and Jason Bohrer, U.S. Payments Forum.

Webinar speakers will cover the following topics:

  • The history of EMV and its role in innovating transit open payments
  • The evolution of transit payment marketing   
  • The payment network perspective: benefits and opportunities
  • Key messaging, marketing and communications strategies for accelerating adoption
  • Deployment case study: TriMet (transit agency serving the Portland, Oregon metro region)

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