EMV 3-D Secure is a new version of the 3-D Secure. It is not the less than customer friendly version you may be familiar with – it’s evolved significantly, to a risk-based model with a significantly improved customer experience. The goal of the new version is to reduce fraud in the ecommerce space by providing issuers (or their service providers) with an enhanced data set (over 100 new data elements) to evaluate risk. EMV 3DS also extends this capability to mobile in-app transactions in addition to web-based ecommerce transactions to address the growth of digital.
The U.S. Payments Forum webinar, “EMV 3-D Secure Data Elements,” provided an overview of EMV 3DS and presented detail about the new EMV 3DS data elements to provide an educational overview for merchants, issuers and other payments industry stakeholders.
- Randy Vanderhoof, U.S. Payments Forum
- Kristy Cook, Target; U.S. Payments Forum Steering Committee Chair
- Ian Poole, Cardinal Commerce
- Michael Horne, American Express
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