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US Payments Forum Resource Offers Guidance for Streamlining PINless Debit Processing

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  • US Payments Forum Resource Offers Guidance for Streamlining PINless Debit Processing
US Payments Forum Resource Offers Guidance for Streamlining PINless Debit Processing

REDWOOD CITY, Calif., February 6, 2023 – The U.S. Payments Forum today unveiled an industry resource that seeks to simplify and improve the PINless debit implementation process across the payments landscape. This is achieved by identifying example transaction flows for EMV PINless debit processing, defining key terms related to the payment process, and pinpointing additional considerations for its implementation. The white paper is available for free on the Forum’s website.

Members of the Forum created the resource after observing barriers to entry among certain industry sectors. For example, retailers in petroleum and hospitality who use a dual-message schema (i.e., a pre-authorization followed by a transaction completion) have seen limited adoption, and many others in the payment ecosystem have struggled with implementing U.S. Common Debit AID PINless debit.

Current implementations of PINless debit are primarily in retail verticals where merchants want to reduce friction and decrease transaction time for consumers in the checkout experience while maintaining routing choice. Some examples include quick service restaurants (QSRs) and retailers with smaller transaction amounts.

The overall objective of this document is to address potential obstacles to PINless debit implementation in the U.S. by:

  • Increasing the consistency of PINless EMV debit transaction processing across all stakeholder groups, including payment networks, acquiring processors, and POS or other technology providers
  • Maintaining the merchant’s ability to selectively route debit transactions to all eligible debit networks on the card
  • Avoiding/minimizing any negative impacts to the consumer/cardholder experience
  • Providing guidance that can serve as an educational resource for Forum members and that reflects the Forum’s subject-matter expertise and value to the payment ecosystem at large

The white paper was developed through collaborative efforts from the Debit Routing and Petroleum Working Committees, with participation from additional Forum members. Organizations, associations, government agencies, and individuals interested in participating in the development of future white papers can visit the Forum’s website to learn about Forum membership. By joining the U.S. Payments Forum, members will also have access to broader activities within the Secure Technology Alliance and its affiliated organizations. For membership levels, benefits and the application, visit: https://www.uspaymentsforum.org/membership/membership-benefits/

About the U.S. Payments Forum

The U.S. Payments Forum is a cross-industry body that brings stakeholders together on neutral ground to enable efficient, timely and effective implementation of emerging and existing payment technologies. This is achieved through education, guidance and alternative paths to adoption. The Forum is the only non-profit organization whose membership includes the whole payments ecosystem, ensuring that all stakeholders have the opportunity to coordinate, cooperate on and have a voice in the future of the U.S. payments industry. The organization operates within the Secure Technology Alliance, an association that encompasses all aspects of secure digital technologies.

About the Secure Technology Alliance  

The Secure Technology Alliance is the digital security industry’s premier association. Through its U.S. Payments Forum, Identity and Access Forum and its collaborative working groups, the Alliance fosters open dialogue among industry stakeholders to explore and develop secure technology innovations in the payments, identity and access markets. By collaborating on education and guidance, the Alliance helps enable efficient, timely and effective implementation of large-scale, disruptive technologies. For more information, please visit https://www.securetechalliance.org.

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Sherlyn Rijos-Altman
Montner Tech PR
203-226-9290
[email protected]

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About the U.S. Payments Forum

The U.S. Payments Forum is a cross-industry body focused on addressing issues that require broad cooperation and coordination across many constituents in the payments industry. The Forum is an affiliated organization of the Secure Technology Alliance, founded in August 2012 as the EMV Migration Forum, and renamed in the U.S. Payments Forum in 2016 to include other new and emerging payments technologies in the United States.

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Session 4: Tuesday, August 12th at 9am PT

Crypto & Stablecoins: Unpacking the Future of Digital Value in Payments

Wrap up the U.S. Payments Forum Summer Education Series with a timely deep dive into one of the most talked-about trends in the financial world: cryptocurrency and stablecoins.

In this final, member-exclusive session, industry experts will demystify the fundamentals of these digital assets and explore their potential impact on the payments ecosystem. From definitions and use cases to regulatory considerations and real-world adoption, this conversation will provide clarity on where crypto fits—and where it’s headed—in mainstream commerce.

If you’re curious about how digital currencies may reshape transactions, settlement, and consumer expectations, this session is your chance to get informed and stay ahead.

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Session 1: Tuesday, June 24th at 9am PT Agentic Payments

Agentic Payments: The Next Evolution in Seamless Transactions

Kick off the U.S. Payments Forum Summer Education Series with a forward-looking conversation on agentic payments—a transformative approach where devices, apps, or digital assistants initiate and complete transactions on behalf of users.

In this member-exclusive session, Visa and Mastercard will share insights into their agentic payment strategies and real-world applications, exploring how AI-driven automation is reshaping customer experiences and the broader payments ecosystem. Joining the conversation is Firmly, a company building the agentic commerce infrastructure powering frictionless AI-native checkout across digital channels.

Moderated by Andrew Gordon from Discover, this discussion will unpack the opportunities, considerations, and future outlook for autonomous commerce.

Moderator: Andrew Gordon, Discover

Panelists: Sukh Dev, Mastercard; Reed Bouchelle, Visa; Kumar Senthil, Firmly

Register Now
Session 2: Tuesday, July 8th at 9am PT

Demystifying Tokenization: Protecting Payments in a Digital-First World

Join us for the second installment of the U.S. Payments Forum Summer Education Series, where industry experts from SHAZAM and Mastercard, will break down the complexities of tokenization—a foundational technology for securing modern payment ecosystems.

This members-only session will cover the critical role tokenization plays in reducing fraud, protecting data, and enabling secure digital commerce. Attendees will gain clarity on the different types of tokens—network, acquirer, and card-on-file—and learn when issuer involvement is required, when it isn’t, and why that distinction matters.

Whether you’re building, managing, or modernizing payment systems, this session will equip you with the knowledge needed to navigate tokenization with confidence.

Panelists: Manish Nathwani, SHAZAM; Sukh Dev, Mastercard

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Session 3: Tuesday, July 29th at 9am PT – 90 minutes

Merchant and Issuer Special Interest Group (SIG)

Join industry leaders Joe Vasterling (Best Buy) and Sara Walsh (Bank of America) for the third session of the U.S. Payments Forum Summer Education Series—a collaborative conversation between merchants and issuers focused on solving shared challenges and accelerating innovation. This member-exclusive session offers a neutral space to explore evolving regulations, customer experience expectations, and the adoption of new payment technologies. Whether you’re working to optimize transaction flows, enhance security, or better align ecosystem priorities, this session is your chance to engage directly with peers, exchange insights, and help shape the future of payments.

Led by: Joe Vasterling, Best Buy; Sara Walsh, Bank of America

Register Now