Accepting EMV Chip Payments at the Fuel Pump Webinar

Many small petroleum and convenience store merchants in the U.S. are working to implement EMV chip technology at their automated fuel dispensers (AFDs) to reduce counterfeit card fraud. The U.S. Payments Forum webinar, held in partnership with Conexxus, provided guidance to petroleum merchants looking to understand the complexities of the migration to chip technology at the pump in advance of the payment networks’ October 2020 fraud liability shifts.

This webinar focused on providing guidance to petroleum merchants on EMV chip migration considerations, including:

  • An EMV 101 tutorial with information specific to small petroleum establishments with indoor and outdoor terminals, such as impacts of chip technology on fleet processing
  • An overview of the payment networks’ October 2020 fraud liability shifts
  • A case study outlining a timeline for implementation to meet the payment networks’ October 2020 liability shifts, as well as an example store processing use case from the initial first step through testing and going live

Webinar speakers are noted petroleum industry experts Kara Gunderson, CITGO Petroleum Corporation; Linda Toth, Conexxus; Brian Russell, Verifone; and Cathy Medich, U.S. Payments Forum.

This webinar was developed by the U.S. Payments Forum’s Communication and Education Working Committee and Petroleum Working Committee in partnership with Conexxus. To learn more about the Forum’s working committees, visit

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