Consumers have more opportunities to tap to make a payment: recent initiatives from Bank of America, Chase and Wells Fargo are putting contactless cards in the hands of consumers and 78 of the top 100 merchants are currently accepting contactless payments. With these major contactless rollouts, tapping to pay is becoming the norm for the everyday U.S. consumer.
For contactless to really take off, consumers need to learn where, when and how to tap. And while many merchants have enabled contactless capabilities, they may be considering what else they need to equip their sales staff to help their customers use their contactless cards and devices. This webinar will provide attendees with the best practices for the consumer experience at the contactless POS.
This webinar discusses best practices for consumer communications at the POS; consumer transaction prompting and flow, cashier training.
- Click here to download the webinar presentation
- Download the Forum white paper, “Consumer Experience at the Contactless Point-of-Sale”
Webinar speakers include: Berke Baydu, Mastercard; TJ Considine, Visa; Randy Vanderhoof, U.S. Payments Forum.
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