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EMV Migration Forum Reaches Two Year Anniversary Supporting U.S. Migration to EMV Chip Payments

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  • EMV Migration Forum Reaches Two Year Anniversary Supporting U.S. Migration to EMV Chip Payments
EMV Migration Forum Reaches Two Year Anniversary Supporting U.S. Migration to EMV Chip Payments

Princeton Junction, N.J., August 26, 2014–Since its formation two years ago this summer, the EMV Migration Forum has played an integral role in the acceleration of the U.S. migration to chip card technology. The Forum has reported tremendous progress two years into the U.S. migration, estimating that the payments industry is on track to see 100 million or more EMV chip cards issued, and more than double the number of chip-capable terminals to an estimated 4.5 million installed in the market by year end.

“Last year at this time, there was some ambiguity around the U.S. migration to chip cards, especially due to regulatory issues surrounding debit. Since that time, there has been a strong shift in awareness of fraud issues and sense of urgency from card issuers and merchants to accelerate their move to the technology,” said Randy Vanderhoof, director of the EMV Migration Forum. “This shift is due in a large part to the Forum membership and its ability to provide the structure for stakeholders to work together to solve migration issues and move forward cooperatively.”

The EMV Migration Forum was formed in August 2012 to address issues that require cooperation and coordination across the payments space in order to successfully introduce secure EMV chip technology in the U.S. Today, the Forum has 160 member companies including global payments brands, financial institutions, merchants, processors, acquirers, regional debit networks, industry associations and industry suppliers. The Forum has six Working Committees with over 500 participants that carry out the work of the Forum: Debit Working Committee; Communication and Education Working Committee; U.S. Coordination Working Committee; ATM Working Committee; Card-Not-Present Fraud Working Committee; and Testing and Certification Working Committee.

One of the biggest Forum achievements this past year has been helping the industry to move forward with the EMV migration for debit cards. This spring, the Debit Technical Work Group released an industry-supported framework, “The U.S. EMV Debit Technical Proposal.” The framework provides a high-level description of a technical solution that follows the EMV specification and provides flexibility to accommodate current and potential future debit routing regulatory requirement scenarios, as well as outlining principles and guidelines for implementation. Since releasing the framework, the Forum has seen the debit industry move forward with creating specifications and getting business arrangements in place for EMV debit implementation and transaction processing; already there are agreements in place with most of the U.S. debit networks.

Industry-wide education has been a focus for the Forum since its inception, with its Working Committees developing many deliverables including white papers, standard terms documents and implementation guidance. This year, the Forum expanded this effort with a series of webinars to help educate the payments industry on the fundamentals of chip cards and chip implementation, including:

  • Three sessions of “EMV 101.” The Forum had 1,329 live attendees including issuers, merchants, acquirers/processors and other industry stakeholders, and 710 views of the webinar recording available at http://bit.ly/1sGPI4E
  • The webinar, “Effective Communication Practices for U.S. Chip Migration,” saw 547 attendees with more than 270 issuers and 125 views of the recording available at http://bit.ly/VfsmYv
  • In September, the Forum will hold a joint webinar with the National Retail Federation on “Merchant Considerations for U.S. Chip Migration.” More details will be released soon

The next two-day Forum meeting will be held September 24-25 at McDonald’s in Oak Brook, IL. More information and registration details can be found at http://bit.ly/1uG32HF. Open to members only, Forum meetings provide members the opportunity to share perspectives, report lessons learned and ask questions of other industry colleagues in the midst of chip migrations. More information on EMV Migration Forum membership and meetings is available at http://www.emv-connection.com/us-payments-forum/.

About U.S. EMV Migration

Commonly used globally in place of magnetic stripe, EMV chip technology helps to reduce card fraud in a face-to-face card-present environment; provides global interoperability; and enables safer transactions across contact and contactless channels. EMV implementation was initiated in the U.S. market in in 2011 and 2012 when American Express, Discover, MasterCard and Visa announced their roadmaps for supporting an EMV-based payments infrastructure. Acquirer processor readiness mandates to support EMV were established for 2013, with liability shifts for managing fraud risk in a face-to-face environment set for 2015.

About the EMV Migration Forum

The EMV Migration Forum is a cross-industry body focused on supporting the EMV implementation steps required for global and regional payment networks, issuers, processors, merchants, and consumers to help ensure a successful introduction of more secure EMV chip technology in the United States. The focus of the Forum is to address topics that require some level of industry cooperation and/or coordination to migrate successfully to EMV technology in the United States. For more information on the EMV Migration Forum, please visit http://www.emv-connection.com/us-payments-forum/.

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Megan Shamas
Montner & Associates Tech PR
203-226-9290
[email protected]

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About the U.S. Payments Forum

The U.S. Payments Forum is a cross-industry body focused on addressing issues that require broad cooperation and coordination across many constituents in the payments industry. The Forum is an affiliated organization of the Secure Technology Alliance, founded in August 2012 as the EMV Migration Forum, and renamed in the U.S. Payments Forum in 2016 to include other new and emerging payments technologies in the United States.

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Session 4: Tuesday, August 12th at 9am PT

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Wrap up the U.S. Payments Forum Summer Education Series with a timely deep dive into one of the most talked-about trends in the financial world: cryptocurrency and stablecoins.

In this final, member-exclusive session, industry experts will demystify the fundamentals of these digital assets and explore their potential impact on the payments ecosystem. From definitions and use cases to regulatory considerations and real-world adoption, this conversation will provide clarity on where crypto fits—and where it’s headed—in mainstream commerce.

If you’re curious about how digital currencies may reshape transactions, settlement, and consumer expectations, this session is your chance to get informed and stay ahead.

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Kick off the U.S. Payments Forum Summer Education Series with a forward-looking conversation on agentic payments—a transformative approach where devices, apps, or digital assistants initiate and complete transactions on behalf of users.

In this member-exclusive session, Visa and Mastercard will share insights into their agentic payment strategies and real-world applications, exploring how AI-driven automation is reshaping customer experiences and the broader payments ecosystem. Joining the conversation is Firmly, a company building the agentic commerce infrastructure powering frictionless AI-native checkout across digital channels.

Moderated by Andrew Gordon from Discover, this discussion will unpack the opportunities, considerations, and future outlook for autonomous commerce.

Moderator: Andrew Gordon, Discover

Panelists: Sukh Dev, Mastercard; Reed Bouchelle, Visa; Kumar Senthil, Firmly

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Session 2: Tuesday, July 8th at 9am PT

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This members-only session will cover the critical role tokenization plays in reducing fraud, protecting data, and enabling secure digital commerce. Attendees will gain clarity on the different types of tokens—network, acquirer, and card-on-file—and learn when issuer involvement is required, when it isn’t, and why that distinction matters.

Whether you’re building, managing, or modernizing payment systems, this session will equip you with the knowledge needed to navigate tokenization with confidence.

Panelists: Manish Nathwani, SHAZAM; Sukh Dev, Mastercard

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Session 3: Tuesday, July 29th at 9am PT – 90 minutes

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Join industry leaders Joe Vasterling (Best Buy) and Sara Walsh (Bank of America) for the third session of the U.S. Payments Forum Summer Education Series—a collaborative conversation between merchants and issuers focused on solving shared challenges and accelerating innovation. This member-exclusive session offers a neutral space to explore evolving regulations, customer experience expectations, and the adoption of new payment technologies. Whether you’re working to optimize transaction flows, enhance security, or better align ecosystem priorities, this session is your chance to engage directly with peers, exchange insights, and help shape the future of payments.

Led by: Joe Vasterling, Best Buy; Sara Walsh, Bank of America

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