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Smart Card Alliance Launches ‘EMV Connection’–A Website Dedicated to U.S. EMV Migration

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  • Smart Card Alliance Launches ‘EMV Connection’–A Website Dedicated to U.S. EMV Migration
Smart Card Alliance Launches ‘EMV Connection’–A Website Dedicated to U.S. EMV Migration

Princeton Junction, N.J., December 19, 2012–Payments industry stakeholders now have a website dedicated entirely to helping with the United States’ upcoming move to EMV chip technology – EMV Connection at http://www.emv-connection.com. The site, launched by the Smart Card Alliance, provides up-to-date information on the status of EMV migration, along with tutorials and educational resources that will assist with migration.

“Now that the payment brands have announced their roadmaps to accelerate EMV adoption in the United States, we’ve taken the initiative to develop a dedicated website where industry participants can get information about the fundamentals of EMV, and how the migration from magnetic stripe cards to EMV chip technology is progressing in the United States,” said Randy Vanderhoof, executive director of the Smart Card Alliance. “EMV Connection places our entire extensive library of EMV resources in one place, for the first time, on an easy-to-navigate website, and adds new educational material to help bring everyone up-to-speed for this important transition.”

The EMV Connection site is laid out so that all major EMV stakeholders–issuers, merchants, payment processors/acquirers and consumers–can easily find valuable information like frequently asked questions, white papers, videos, slideshows, and links to other EMV resources that will best help them travel their own unique EMV migration path:

  • Issuers can get a head-start with EMV migration with tutorials and implementation guidance about EMV cards that take advantage of global best practices
  • Merchants can learn from industry experts about the impact that EMV will have on the point-of-sale environment and key strategies for managing EMV chip data in their retail operations
  • Acquirers and processors can plan their EMV migration to meet the April 2013 requirement to handle full EMV chip data in transactions
  • Consumers can learn about how EMV helps to reduce fraud and protect payment transactions and how contact and contactless EMV cards will be used in retail environments

For breaking U.S. EMV news and perspectives from industry experts, EMV Connection also includes frequently-updated EMV News and Blog sections on the site.

Do you have questions or comments about EMV Connection or want to see something added to the website? Fill out the online form or send an email to [email protected].

About the Smart Card Alliance

The Smart Card Alliance is a not-for-profit, multi-industry association working to stimulate the understanding, adoption, use and widespread application of smart card technology.

Through specific projects such as education programs, market research, advocacy, industry relations and open forums, the Alliance keeps its members connected to industry leaders and innovative thought. The Alliance is the single industry voice for smart cards, leading industry discussion on the impact and value of smart cards in the U.S., Latin America, and the Caribbean. For more information please visit http://www.smartcardalliance.org.

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Deb Montner
Megan Shamas
Montner & Associates Tech PR Agency
203-226-9290
[email protected]
[email protected]

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About the U.S. Payments Forum

The U.S. Payments Forum is a cross-industry body focused on addressing issues that require broad cooperation and coordination across many constituents in the payments industry. The Forum is an affiliated organization of the Secure Technology Alliance, founded in August 2012 as the EMV Migration Forum, and renamed in the U.S. Payments Forum in 2016 to include other new and emerging payments technologies in the United States.

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Members of the media interested in learning about and accurately reporting on current and emerging payments technologies in the U.S., such as EMV, tokenization, encryption, and mobile and contactless payments, should visit our Media Resources page.

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EMV is a trademark, and in some countries a registered trademark, of EMVCo LLC. U.S. Payments Forum is using the EMV mark under a license from EMVCo, but otherwise it is not affiliated or associated with EMVCo, and the content of the site is not endorsed by EMVCo.

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Session 4: Tuesday, August 12th at 9am PT

Crypto & Stablecoins: Unpacking the Future of Digital Value in Payments

Wrap up the U.S. Payments Forum Summer Education Series with a timely deep dive into one of the most talked-about trends in the financial world: cryptocurrency and stablecoins.

In this final, member-exclusive session, industry experts will demystify the fundamentals of these digital assets and explore their potential impact on the payments ecosystem. From definitions and use cases to regulatory considerations and real-world adoption, this conversation will provide clarity on where crypto fits—and where it’s headed—in mainstream commerce.

If you’re curious about how digital currencies may reshape transactions, settlement, and consumer expectations, this session is your chance to get informed and stay ahead.

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Session 1: Tuesday, June 24th at 9am PT Agentic Payments

Agentic Payments: The Next Evolution in Seamless Transactions

Kick off the U.S. Payments Forum Summer Education Series with a forward-looking conversation on agentic payments—a transformative approach where devices, apps, or digital assistants initiate and complete transactions on behalf of users.

In this member-exclusive session, Visa and Mastercard will share insights into their agentic payment strategies and real-world applications, exploring how AI-driven automation is reshaping customer experiences and the broader payments ecosystem. Joining the conversation is Firmly, a company building the agentic commerce infrastructure powering frictionless AI-native checkout across digital channels.

Moderated by Andrew Gordon from Discover, this discussion will unpack the opportunities, considerations, and future outlook for autonomous commerce.

Moderator: Andrew Gordon, Discover

Panelists: Sukh Dev, Mastercard; Reed Bouchelle, Visa; Kumar Senthil, Firmly

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Session 2: Tuesday, July 8th at 9am PT

Demystifying Tokenization: Protecting Payments in a Digital-First World

Join us for the second installment of the U.S. Payments Forum Summer Education Series, where industry experts from SHAZAM and Mastercard, will break down the complexities of tokenization—a foundational technology for securing modern payment ecosystems.

This members-only session will cover the critical role tokenization plays in reducing fraud, protecting data, and enabling secure digital commerce. Attendees will gain clarity on the different types of tokens—network, acquirer, and card-on-file—and learn when issuer involvement is required, when it isn’t, and why that distinction matters.

Whether you’re building, managing, or modernizing payment systems, this session will equip you with the knowledge needed to navigate tokenization with confidence.

Panelists: Manish Nathwani, SHAZAM; Sukh Dev, Mastercard

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Session 3: Tuesday, July 29th at 9am PT – 90 minutes

Merchant and Issuer Special Interest Group (SIG)

Join industry leaders Joe Vasterling (Best Buy) and Sara Walsh (Bank of America) for the third session of the U.S. Payments Forum Summer Education Series—a collaborative conversation between merchants and issuers focused on solving shared challenges and accelerating innovation. This member-exclusive session offers a neutral space to explore evolving regulations, customer experience expectations, and the adoption of new payment technologies. Whether you’re working to optimize transaction flows, enhance security, or better align ecosystem priorities, this session is your chance to engage directly with peers, exchange insights, and help shape the future of payments.

Led by: Joe Vasterling, Best Buy; Sara Walsh, Bank of America

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